YMCA HBB Reports Strong Mid-Year Progress in 2025 Annual Operating Plan

YMCA Hamilton|Burlington|Brantford (YMCA HBB) has released its Q2 2025 Annual Operating Plan (AOP) results, showing strong progress toward the association’s strategic priorities of supporting young people, employees, and seniors.

At the halfway point of the year, the YMCA has already served 65,773 community members, including 39,192 young people and 4,718 seniors. The results highlight the organization’s growing reach across Hamilton, Burlington, Brantford, Haliburton/YMCA Wanakita, and Indigenous communities.

“Our YMCA is an ecosystem, and that is our strength,” said Manny Figueiredo, President & CEO of YMCA Hamilton|Burlington|Brantford. “We offer so many programs across this ecosystem, and we’re proud that more than 65,000 people have already accessed those opportunities this year. We’re on track to meet — and possibly exceed — the nearly 97,500 people served in 2024.”

Measuring Real Impact

Alongside participation numbers, the YMCA is advancing how it measures outcomes that matter most to the community.

• Young People: More than 260 youth in employment, swimming, and leadership programs have contributed feedback to track resilience and well-being.
• Employees: The YMCA launched Phase 1 of a compensation review and introduced new leadership development opportunities. Pulse surveys continue to guide workplace recognition and culture improvements ahead of the annual Employee Experience Survey this fall.

• Seniors: Over 300 participants shared feedback through programs such as Aquafit, Optimal Fitness, and GERAS Dance, strengthening a sense of connection and belonging.

   

“The important piece for our donors and partners isn’t just how many young people we serve, but how we know we’re making a difference,” said Figueiredo. “That’s why we’re now measuring resiliency — are young people thriving, and how do our programs help them get there?”

“We’re seeing seniors not only come through our doors in greater numbers, but also tell us that what matters most is feeling connected to staff and other participants,” said Figueiredo. “That sense of belonging is critical to their overall well-being, and it’s an area where the YMCA can make a real difference.”

Transparency and Accountability

YMCA HBB reports results to its Board of Directors and publicly each quarter. Data on community members served, enabled access, and participation from priority neighbourhoods is published online for transparency.

“Our role as a charity is to make sure people know where help is needed, and to demonstrate the difference their support makes,” said Figueiredo. “That’s why we share these results openly every quarter.”

The Q2 2025 Annual Operating Plan results are available online at Strategic Plan | YMCAHBB.